
Record daily or weekly sales, units lost to stockouts, returns, promotion flags, supplier lead time dates, and purchase quantities. This detail reveals real demand patterns rather than just shipments. A small café found hidden demand when they tracked missed cappuccino sales during morning rushes, enabling more precise ordering. When you capture both sales and missed opportunities, your baseline becomes honest, your peaks make sense, and your forecast reflects customers instead of constraints.

Remove duplicates, fill legitimate gaps with transparent rules, and isolate one-off spikes from regular seasonality. Mark holidays, weather events, and campaigns so unusual periods do not mislead your averages. A boutique saw a huge winter jump driven by one influencer post; labeling it prevented overordering the following March. By separating recurring patterns from exceptions, your spreadsheet can learn what reliably repeats and what should be treated cautiously during future planning cycles.

Log supplier confirmation dates and actual arrival dates to measure average lead time and its variability. Then ask sales and operations about service expectations for each item, because higher targets require more buffer. One hardware shop realized different service levels were needed for core screws than specialty bits. By aligning item importance, customer promise, and lead time risk, safety stock reflects real stakes rather than vague comfort, creating balanced inventory and fewer surprises.
A moving average stabilizes noise by averaging recent periods, but your window must reflect buying cycles and seasonality. A garden center used a 4-week average for potting soil during spring but a longer horizon for winter. Keep the formula transparent and placed in a dedicated forecast column. Document the window choice so future you remembers why it works. This method earns trust by staying simple, explainable, and appropriate to your item’s behavior.
Exponential smoothing gives more weight to recent data, adapting faster to shifts than a plain average. In a spreadsheet, one reference cell holds the smoothing factor, letting you tune responsiveness in seconds. A bakery increased responsiveness after expanding delivery routes, capturing rising croissant sales quickly. Keep inputs centralized, label clearly, and chart forecast against actuals to spot lag. This light approach makes change visible and adjustable, without scripts or external tools.
Decide how far ahead you really need: reorder planning might need weeks, seasonal items may require months. Measure performance with MAPE or MAE, favoring consistency across items. A pet store found MAE more actionable because units matched shelf reality. Track errors over time to see improvement, not just a single snapshot. When error reduces steadily and is explainable, your team develops confidence, enabling bolder yet safer inventory decisions at the right moments.